Tittle: Escape Reality
The title of the film works well due to the fact that it has a double meaning. On one hand it could make reference to the fact that the characters are entering the house in an attempt to escape from their day-today lives or their own reality. On the other hand it suggest that the characters are trying to escape from the reality show that puts their lives at risk.
Tagline: 'Who Dies, He Decides'
The tagline for the film 'who dies? he decides' is a pun, derived from the big brother tagline; 'who goes? you decide'. This immediately tells the the reader that the film is based on some kind of reality show, and attracts viewers of the big brother franchise.